Choose more general keywords if you want to reach as many people as possible. Note that you may have trouble reaching potential customers when adding very general keywords because web pages can appear for searches that are not always related to your business. In addition, more general keyword competition can be more stringent and may require a higher bid amount. On our webstite, you can get Facebook advertising cost Singapore.
Test general keywords, then specify which keywords give you better results. No matter what your keyword is, this keyword must always be relevant to your web page and website. However, you should not use the same keywords in your account because Google only displays one web page per web experience for one keyword.
If your business is a big shoe store, you can choose common keywords like “shoes”. That way, for example, your webpage will be appropriate to appear when someone searches for various types of shoes or visits a website about fashion.